Our Brand Ambassador Program

Meet Our Brand Ambassadors

  • Melissa Cohen

    Melissa is a wife, mother, and LinkedIn and personal branding strategist based in The Big Apple (NYC). She believes joy is found in connection, curiosity, and appreciating the little things that can brighten an ordinary day. Whether she’s savoring a great cup of coffee, helping people recognize and share what makes them special, exploring a new place, or inexplicably lighting up at the sight of cows on her travels, Melissa looks for reasons to smile wherever she goes and loves helping others do the same.

  • Corinne Cowan

    Corinne Cowan is retired from self-employment and is thrilled to be an ambassador for The Joycatchers. Over her many decades, she has learned that 'captured joy' is meant to be shared. An inspiring poem, a kind gesture, a phenomenon of nature, like a brilliant sunset, or bed of flowers, are examples that gladden her heart and prompt her to share with others. 

  • Leah Mellay

    A Pittsburgh native and proud Ohio University graduate, Leah feels forthnate to now call Cranberry Township, Pennsylvania, home, where she lives with her husband and two daughters, ages 10 and 9. Leah has been in the insurance industry since 2009 and has developed a real passion for voluntary benefits and the opportunity to make a positive impact on people’s lives. Today, she is a Regional Sales Director with Trustmark Insurance, where she loves building relationships, helping others, and finding ways to make a difference. Outside of work, family is at the heart of everything Leah does. She believes that bringing a little more joy into everyday lives—personally and professionally—is one of the keys to happiness and success.

  • Neil Mammele

    Neil Mammele is a husband, father of two, and sales leader based in Charleston, South Carolina. He believes joy is found in being fully present, bringing positive energy to the people around him, and not taking life too seriously. Whether he’s spending time with his family, working with his team, swimming for a cause, or making people laugh, Neil tries to create moments of connection and help others find a little more joy in their day.

  • Jess DePhilliips

    Jess is the Northeast Regional Sales Director for FitOn Health, bringing nearly 20 years of experience in the employee benefits industry. She's also a Whole Person Health Advocate, entrepreneur, and host of Closer Every Day, a health and wellness podcast dedicated to helping people live their healthiest, happiest lives — one percent closer, every single day.

    At FitOn Health, Jess helps organizations bring corporate wellness solutions to their employees, drawing on nearly two decades in benefits to understand what truly moves the needle for workplace wellbeing. Through Closer Every Day, now five episodes in and available on Spotify and Apple Podcasts, she hosts honest, human conversations around health, mindset, and personal growth.

    Outside of her professional work, Jess is a mom of two who believes in choosing joy daily and leads with faith — grounded in the belief that hope will never be silent.

  • Sims Tillirson

    Sims Tillirson is the Founder of Tillirson Consulting Group, where he helps sales and recruiting leaders build relationships and revenue through human-first sales. He has led revenue and growth teams across the benefits and healthcare ecosystem from early stage to Fortune 500, generating multi-million dollar pipelines through content, relationships, and cold outbound. Sims also runs a portfolio of creative businesses built on writing, coaching, and community and serves as President of the Board at Pathways to Healing. Outside the office, he is a tattoo enthusiast, a recording artist, and a community volunteer. He lives in Forest Acres, South Carolina with his wife Brianne, his boys Jack and George, and their dog Doc Holliday.

  • Tina Santelli

    Tina Santelli, CBC, GBDS, VBS, serves as National Vice President of Voluntary Benefits and Enrollment Solutions at Alera Group, where she drives the expansion of the company's nationwide voluntary benefits and enrollment solutions. With a focus on enhancing employee satisfaction and engagement, Tina oversees the strategic delivery and implementation of comprehensive, cost-effective voluntary benefits programs. Her leadership ensures alignment with industry trends and client expectations. Tina's extensive background includes roles as Vice President of Carrier Partner Management at Alera Group and Vice President of Specialty Benefits at GCG Financial. With a prior 14 years of experience at Unum, Tina brings a wealth of experience in sales and service, complementing her leadership in the benefits industry. Tina holds a degree from the Harrington Institute of Interior Design.

Our Key Touchpoints

Learn more about what our brand ambassadors do

The “Joy-Drop” Kits (Physical Connection)

Having a physical component reinforces the physical pop-ups. Even if you do not have a physical office or team, this will work just as well with a local community spot you frequent.

The Mission: Every quarter, Ambassadors receive a Joy-Drop kit: a physical box of tools (branded cards, small gifts, or conversation starters) designed to be “popped up” in their own local office or community. These will be custom tailored to the recipient(s) of the pop up.

The Goal: You host a Mini Pop-Up (a 15-minute coffee break or a team huddle) using TJC framework to move your team from a 3 to a 7.

The “Culture Architects” (Corporate Connection)

Specifically for HR leaders or managers who believe in our mission.

The Mission: You act as internal champions. You are the ones who say, “We need a JoyCatcher Pop-Up at our next All-Hands.”

The Goal: You empower them to use TJC language within your own companies.

The Boomerang Awards (Recognition)

Once a year, Kerry will host a virtual or physical gala to recognize the Ambassadors who created the biggest ripple effects.

Categories: “The Visibility Award” (for someone who truly made others feel seen) or “The Bridge Builder” (for someone who connected their team deeply).

The Why: This reinforces the “I should have” philosophy by celebrating people now, while they are here to feel it.